There are many factors that may influence an insurer’s decision to quote for your business.
These include, but are not limited to, the following questions:
Are you ‘target’ business for them?
Do they do much business with your broker?
What is your broker’s quote to sale conversion rate like? (Does your broker have a history of winning business?)
What are the insurer’s expected chances of winning? Who are they competing with?
Is there a target premium? And is it achievable?